MTI 633: Entrepreneurship (2 Credit Hours)
Introduction to Entrepreneurship: definition of Entrepreneurship, types and classifications of Entrepreneurs, advantages and disadvantages of being an entrepreneur. Entrepreneurial attributes, traits, skills for success. Recognizing and exploiting opportunity: conducting internal and external analyses, determining the feasibility of the concept, selecting a marketing strategy. Entrepreneurial Business Types: overview of franchising and their advantages and disadvantages, overview of Buyouts & their advantages and disadvantages, overview of family businesses and their advantages and disadvantages. The Overall Business Plan: purpose of the business plan, components of the Business Plan, presentation of the Business Plan, matching the Business Plan to the needs of the Firm. The Marketing Plan: conducting a market analysis, understanding the target market, reaching the target market through Locale and Engagement. Packaging up Opportunities: the business plan. Social Entrepreneurship: definition of social entrepreneurship, types of social entrepreneurship. Entrepreneurial Strategy. Entrepreneurial Finance: definition of entrepreneurial finance.
- Teacher: Collins Udanor