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MTI 601: Methods of Business Design and Innovation (3 Credit Hours)
Business design and innovation; Definition, evolution and importance of business design and innovation. Methods of business design in real projects. Functions of a business designer in a project. Customer-centricity in the design of products and services. Commercialization of designs and innovation. Return on innovation. Customer desirability and business-model viability phases. Design research methods: ethnography, abductive reasoning, etc. Design of innovative ecosystems. Development of business and innovation models.
nts here about the course- Teacher: Collins Udanor